Inside the Brides.com relaunch

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If you are a frequent visitor to Brides.com, you may have noticed some changes this week. Brides.com was relaunched as changes in the outlet’s format called for a new identity. Brides.com was formally home to content from Condé Nast’s three bridal publications – Elegant Bride, Modern Bride, and Brides. However, last year’s down economy, prompted Condé Nast to close down both Elegant Bride and Modern Bride.

The newly relaunched Brides.com will now put greater focus on localized wedding-planning ideas. Also, if you’re a Facebook fan of Brides.com, you will see some changes there as well to reflect its new identity.

Another interesting change is that Brides.com recently announced that they had been granted access to all the stories to Domino magazine. If you’re not familiar with the greatness that is Domino magazine, it was a hip home design magazine published by Condé Nast from 2005 to 2009 – another victim of the down economy.

Brides.com is currently in the process of archiving every single issue of Domino to the site and report that all issues should be available by the end of the year. You can see the new Domino section of the site here.

You may be wondering why the magazine is going to be archived on Brides.com. Brides.com editor in chief Julie Raimondi states, “A wedding means the beginning of building a home,” she said. “They will be getting more for their home than ever before and maybe, ever again, because of the registry.”

So, if you are a frequent Brides.com visitor, what do you think? Like the changes?

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